JACQUI HOGAN

Aw, you gotta love AI. Seriously, you gotta! Because it looks like that's the direction of travel, whether you're coming along for the ride willingly or, God forbid, unwillingly. Content marketers can breathe a sigh of relief at the arrival of ChatGPT, for example. No more sweating over how to write a sea of content at lightning speed - problem solved. At last, digital strategists have a question-answering tool that can generate long-form content automatically, and quicker than mRNA transcripti…

Just recently, I’ve had the pleasure of working on a wonderful app, that has tested my UX writing skills - specifically microcopy writing skills - to the max. What could be so difficult about microcopy, I hear you ask? Fewer words surely equals fewer creative and practical decisions surrounding words on the page, does it not? But hang on a moment. All words are not created equal. This is an important point to remember, especially for those who believe in paying Copywriters by the word (don’t get…

One could be forgiven for thinking we live in a post-grammatical world. Who cares whether every ‘t’ is crossed and every ‘i’ dotted? Hey, sometimes a slip of the keyboard is even an advantage from the SEO perspective… But not so fast. Just when you thought it was safe to abandon such foolish notions as accurate use of language, comes a stark reminder, in the form of an Australian legal case, which leaves us in no doubt as to the critical importance of grammatical perfection. Anthony Zadravic…

Do you realise that, in the last year, since the world and his wife are working online, there has been a 50% uptick in content on LinkedIn? Call me old-fashioned (2+2=4 is s-o-o-o yesterday), but I’d wager that such a statistic speaks to the millions of users who are now having to shape up on social media - and particularly on LinkedIn, given that it is, by its own reckoning, the world’s largest professional network. So how’s your profile looking? Is it just as you would like? Is it up-to-dat…

With everything piling online thesedays, if there’s one skill you need to grasp (or outsource to an experienced SEO copywriter), it’s how to increase your chances of being found online. Increasing the flow of organic traffic to your online real estate has never been more critical. Assuming you already have an online presence, there are many different ways of helping prospective customers find you. Here are a few basic principles: 1. Understand your target audience Make sure you have a clear idea…