• How good is Jarvis?

    The internet is all a-buzz with the recent launch of Jarvis, a friendly robot copywriter who promises to solve all your copywriting needs at the fraction of the cost of a human one. Aside from the lawsuit I'm tempted to file for the systematic pilfering of my intellectual property over many years (Google has been progressively building its AI copywriting brain from the fruits of my - and others' - labour), I'm fascinated to see how this is all going to pan out. It's a day many of us have known …

  • Top ten digital marketing agencies

    I recently worked with a client to whom I had lost a pitch a couple of months earlier in favour of a company in 'the top ten digital marketing agencies in the UK'. In other words, I pitched, lost the pitch to this whizz-bang agency and, a couple of months later, the company came back and asked if I could help with amending their copy (which everyone in their organisation agreed was way off beam). In fact, it was a complete re-write, and it's not the first time I have been called in for the same …

  • Outsource content marketing? That is the question.

    According to a 2020 B2B survey report, the answer to this is ‘yes’ when it comes to at least one content marketing activity - content creation. Content creation is the activity B2B marketers are most likely to outsource, regardless of company size or content marketing budget. The top three types of content B2B marketers outsource are 1. social media content (95% of the outsourcers), 2. blog posts and short articles (89%) and 3. email newsletters (81%). This is not surprising. Companies are all-…

  • How to write reports that impress

    Rifling through some old papers, I found this delightful clipping that must surely be the foundational principle used in writing many of today's reports. Winning at wordmanship when writing reports is, according to the writer, helped by choosing any three-digit number and combining three corresponding words from the lists in Columns 1, 2 and 3 above. In this way, 1-2-3 becomes 'integrated monitored mobility'. And, in like manner, 5-6-7 becomes 'responsive transitional projection'. It's absolut…