• How to increase organic traffic

    With everything piling online thesedays, if there’s one skill you need to grasp (or outsource to an experienced SEO copywriter), it’s how to increase your chances of being found online. Increasing the flow of organic traffic to your online real estate has never been more critical. Assuming you already have an online presence, there are many different ways of helping prospective customers find you. Here are a few basic principles: 1. Understand your target audience Make sure you have a clear idea…

  • What does a copywriter do?

    Copywriters DO imagine, that's for sure. It's a part of every brief. But what else does a copywriter do? It's an important question for any business starting out or wanting to grow. The best way to answer is to look at the context from which a professionally trained copywriter emerges – advertising. Advertising agencies live or die by the quality of their copywriters, who are one half of the creative duplex–the copywriter-art director team. The quality of their combined output is normally overse…

  • Starting a new online business?

    In this age of lock-ups, censorship and general confusion about all things covidian, many are recognising the need to diversify and develop new income streams to protect their livelihoods. Predictions by our friends at the World Economic Forum that by 2030 "we will own nothing and be happy" do nothing if not focus the mind upon the need for versatility. A professional copywriter is gifted in the art of communication. She is skilled in analysing your product offering, assessing its advantages ov…

  • How good is Jarvis?

    The internet is all a-buzz with the recent launch of Jarvis, a friendly robot copywriter who promises to solve all your copywriting needs at the fraction of the cost of a human one. Aside from the lawsuit I'm tempted to file for the systematic pilfering of my intellectual property over many years (Google has been progressively building its AI copywriting brain from the fruits of my - and others' - labour), I'm fascinated to see how this is all going to pan out. It's a day many of us have known …

  • Top ten digital marketing agencies

    I recently worked with a client to whom I had lost a pitch a couple of months earlier in favour of a company in 'the top ten digital marketing agencies in the UK'. In other words, I pitched, lost the pitch to this whizz-bang agency and, a couple of months later, the company came back and asked if I could help with amending their copy (which everyone in their organisation agreed was way off beam). In fact, it was a complete re-write, and it's not the first time I have been called in for the same …