Leveraging the value of a world-renowned London address

Sometimes it can be difficult to see your own advantages – all too often we carry on in blissful ignorance of features and benefits that are right under our nose.

When a practice of medical consulting rooms in Harley Street approached us asking for ways to increase footfall, we undertook an analysis. We discovered that a significant proportion of users were therapists, recruited mainly by word of mouth, attracted by the Harley Street name. This led to a clear strategy – to create a dedicated psychotherapy practice – and the 96 Harley Psychotherapy brand was born. You can read more about this project by clicking on the link ‘Branding and digital launch’ in the Projects section of this site.