JACQUI HOGAN

  • Outsource content marketing? That is the question.

    According to a 2020 B2B survey report, the answer to this is ‘yes’ when it comes to at least one content marketing activity - content creation. Content creation is the activity B2B marketers are most likely to outsource, regardless of company size or content marketing budget. The top three types of content B2B marketers outsource are 1. social media content (95% of the outsourcers), 2. blog posts and short articles (89%) and 3. email newsletters (81%). This is not surprising. Companies are all-…

  • How to write reports that impress

    Rifling through some old papers, I found this delightful clipping that must surely be the foundational principle used in writing many of today's reports. Winning at wordmanship when writing reports is, according to the writer, helped by choosing any three-digit number and combining three corresponding words from the lists in Columns 1, 2 and 3 above. In this way, 1-2-3 becomes 'integrated monitored mobility'. And, in like manner, 5-6-7 becomes 'responsive transitional projection'. It's absolut…