We all know smokings bad for your health. So if you were selling a nicotine replacement patch, who would you want to tell about it? Smokers? Perhaps. Though research tells us that while they often genuinely want to give up, they rarely manage to do so alone.
We decided the best way forward was to talk to the people who support smokers the medical profession. This no-nonsense leaflet, designed for distribution to smokers through medical practices, was part of a smoking cessation kit, which supported health professionals in supporting smokers. We conceived, wrote and designed the kit, including data management and educational resources, which were used during patient consultations.