Helping streamline R&D services for the biotech and pharma industries

When it comes to describing, much less selling, complex scientific principles and services, the intellect that elucidates breakthroughs can sometimes be at a loss for words.

This downloadable e-brochure, accessed through the company website, helped an organisation which specialised in streamlining R&D operations, explain its sophisticated service offering to the pharmaceutical and biotech industries. We approached this challenge by creating a simple verbal and visual proposition to lead the highly academic audience into complex technical messaging on gene and drug profiling. The brochure was one of a range of items, including website, ad campaign, e-mailings and stand branding for international exhibitions.