Advertorial European Aspirin Foundation, European medical press


Brief: Promote awareness of the treatment versatility of aspirin


Copy excerpt: “Aspirin is arguably the oldest and most widely used analgesic in the world. It has become a household name in the treatment of everyday pain and is renowned for its effectiveness in reducing inflammation and fever. But there’s much more to aspirin than its characteristic analgesic, anti-pyretic, anti-inflammatory effect. Researchers are still finding amazing new clinical applications for this remarkably versatile drug.


Prostaglandins are key to aspirin’s therapeutic success. Aspirin works by inhibiting the formation of prostaglandins, biochemical mediators with a diverse spectrum of physiological functions. Prostaglandins, for example, mediate the inflammatory response – the characteristic pain, swelling, redness and heat that accompany tissue damage. They also cause blood to clot by encouraging platelet aggregation.”