Anti-smoking leaflet


Brief: Encourage and support smokers in trying to give up


Copy excerpt: “If you’re a smoker, you’ve probably thought about giving up. You might even have tried to stop – only to find yourself reaching for a cigarette when you found yourself in a stressful situation. If this sounds like you, or if you know someone like this, this brochure contains some bad news. It also contains some good news. Most important of all though, there’s some very good news that could change your life for the better. Read on!”