Brief: Create a coffee table brochure to showcase the company to existing and potential clients
Copy excerpt: Like all success stories, Gowers Advertising began with a vision to create an ad agency with a difference. Back in the late eighties, advertising had entered a phase of gloom. The markets had crashed and the excess and illusion of ten years of boom had drawn to a close. It was time for reflection on what the industry really needed.
It was against this background that Gowers Advertising emerged. With a firm belief that effective communication springs from an intimate understanding of context, adopting a customer focus and creating strong brands, Barry Gowers set out to surround himself with the people he knew could make a difference.