Health professional print advertisement 3M Health Care

Brief: Promote the first ever CFC-free asthma inhaler to doctors

Copy excerpt: “The hole in the ozone layer over Antarctica is now over nine million square miles in area – almost 3,500 miles in diameter. Since 1979, the amount of ozone in this region has diminished by at least 50%. Despite this fact and the Montreal Protocol (a worldwide agreement to ban CFCs) around 6,300 tonnes of CFCs will be used in inhalers by the European Community this year. Airomir inhaler, the world’s first CFC-free salbutamol inhaler has comparable efficacy, safety and price to the leading brand of CFC inhaler. By switching to Airomir, you can help prevent further damage to the ozone layer.”