Giving optometrists clearer vision

It’s all very well being good with words, but the real test comes when faced with communicating products and services that are difficult to understand and explain, even to the boffins.

This multi-media campaign for a corporate multinational was designed to launch the arrival of new software and treatment hardware for use in laser eye surgery. The project required that we quickly get up to speed on ophthalmology practice and terminology before undertaking product training at company headquarters in Germany. The result was a highly successful campaign, with education at its core, and greater precision in laser eye surgery than ever seen before.