Brief: Communicate the superior formulation of Protium compared with competitor treatments
Copy excerpt: The Metropolitan Museum of Art, arguably the greatest museum in the western hemisphere, is home to some of the worlds finest and most enduring design classics, not least among them Phillipe Starcks Juicy Salif. Starcks designs are never conventional or classifiable according to traditional precepts Juicy Salif turns the everyday concept of juice squeezing into an art form, while retaining clean, effective simplicity. Its a bit like Protium for controlling acid.
Protium is a similarly outstanding Proton Pump Inhibitor treatment. It has all the effectiveness inherent in a PPI with some small, but significant, differences. With minimal drug interactions and bioavailability unaffected by food, like Juicy Salif, it is clean in profile and simple to use. If Phillipe Starck had gastric problems, wouldnt he design Protium?