Creating a run on a well-known laxative

Sometimes an idea comes along that is almost too good to be true. Such was the case with ‘Clockwork Orange’ the headline we used to drive the campaign for a popular orange-flavoured laxative.

In need of a promotional blast, the campaign headline was just the antidote to reinvigorating the brand across audiences, from internal marketing executives to retail pharmacists and the public at large. This ad and range of support materials focused attention and created ‘noise’ in a manner and tone everyone enjoyed. And the bottom line was, with the brand now uncorked, the sales began to course through the system, regular as clockwork.