Consumer ad DermaSalve, UK tabloid press

Brief: Position and launch new hypo-allergenic moisturiser

Copy excerpt:No alcohol. No fragrances. No parabens. No lanolin. New DermaSalve is the first dry skin moisturiser that is totally free of all common irritants and combines natural jojoba, wheat germ and palm oils to moisturise and soothe the skin. With no alcohol, fragrances, parabens or lanolin, the DermaSalve range for hands, feet and body makes pure common sense for sensitive skin. DermaSalve. The first ever moisturising cream with no known irritants.