Making cancer treatment even more powerful

Communication in areas as emotive as cancer requires not only specialist knowledge, but the ability to speak from a place that understands the complexity of the surrounding issues.

This printed leaflet, designed to educate and support healthcare professionals treating patients with cancer was part of a campaign to announce the availability of a new alternative to morphine, often seen as the harbinger of impending health decline. By interviewing oncologists and working to understand the issues, we were able to create a communication package that gave genuine assistance to clinicians and their patients, including a pain relief dosage calibrator to assist in the often difficult task of titrating relief to individual need.