Spreading the love with a trusted brand

With well-loved, household names like Dove, you know you’re treading on hallowed ground when asked to take on new promotions.

With the launch of the new Extra Sensitive variant, we chose to build on the warmth and familiarity associated with the brand by campaigning the use of the word ‘Dove’ with an integrated heart graphic. Other ads in the series included ‘Dove me tender’ and ‘Shower yourself with Dove’ for the Cream Bar and Cream Shower variants respectively. Campaigns like this, by honouring ground already covered with consumers, consolidate the brand family and pave the way for the successful birth of lovable new additions.